Search Engine Optimization Company In Gurgaon Lists How The Long Tail Keywords Can Enrich Your SEO Endeavors
search terms are still an unchartered territory for many SEO specialists. The fact can primarily be attributed to the lack of information about the search volumes of these long keywords. However, once unraveled, these long tail keywords could open up a new window of opportunities for driving relevant and favorable traffic to your website. That’s what makes the demanding task of figuring out long tail keywords so worthwhile. In this article, SEO company in Gurgaon explains how you can work around long tail keywords that would reap the ultimate benefits.
There are primarily two ways to target the long tail keywords:
- The first thing that you must understand is that the low search volume is an important characteristic of the long tail terms. People might search the exact long tail keyword once a month or maybe twice, but when they do, your website will top the search results. For that to happen, the content published and tags used on your website should include that specific long tail keyword. The keyword phrases can help you drive valuable traffic to the website.
- The next thing that you should make up your mind on is whether you want to rely on search volumes or gain more conversions. If you rely on search volumes, you would need to pay greater emphasis on short tail keywords that would certainly bring in a lot of traffic. But having thousands of visits per day does not necessarily mean conversion in a proportionate manner. The probability of gaining a conversion through a long tail keyword is relatively high because of the high relevance from the perspective of the target audience.
Long tail keywords and the higher degree of applicability make them extremely profitable for businesses selling products online. That’s how Amazon generates a whopping 57% of its sales volume; by conversions through audiences searching long tail keywords. So the big question is, do the long tail keywords stay or go?
seo agency in gurgaon suggests that you could either remove them from the content and tags. Alternatively, you could let the keywords stay and expect the search volumes to go up with time. It happens very often in the case of newly launched products and websites. Once the people become come to know about the said new products or website, they begin to search the long tail keywords. Once the search gains momentum, the odds of your ads automatically showing up in the results are quite high.
A successful SEO endeavor entails the use of both long tail keywords and the highly searched short tail keywords. Relying on just the long tail ones would not fetch any major outcome. Besides, the user experience also plays a crucial role in gaining a conversion. It means that the long tail keyword that leads the visitor to the website matches the product mentioned on your website. Imagine the disappointment when you search “iPhone 6s price in the USA without a contract,” visits the first search result on the list and find no details about the iPhone 6S.
Using a long tail keyword just because it would bring in more traffic even though it lacks relevance is not a good practice. It will harm the reputation of your website in the long run. So these are the basic factors that you should take into account while trying to work your way through the labyrinth of long tail keywords.