Google AdWords and Facebook Advertising – A comparison!
Being in the online market, everybody knows that social media advertising is highly effective in a growing business. And we, Social Media Marketing company in Gurgaon, Delhi NCR will tell you which one is better. Social media advertising is said to be the best online paid advertising that can lead to the highest clicks, increasing impressions, and best conversions at low cost. Social media advertising has gained the highest popularity and surprisingly it is increasing day by day. It is a known fact that the majority of the businesses started allocating over 28 per cent of the budget to social media advertising.
Why You Should Consider Social Media Advertising? And, why you should listen to us, a Social Media agency in Gurgaon?
The online market should understand the difference between social media advertising and Google AdWords. You should think about this difference from all perspectives including likely outcomes, cost, and, even benefits. Social media advertising is one of the cost-effective options for advertising and it is better than Google AdWords. Among all kinds of social media advertising, better choice facebook advertising.
If your business belongs to the category of business to the consumer market, then it is better to choose Facebook advertising. This can be an effective solution in grabbing the customers. Facebook advertising can bring a lot of benefits when compared to Google AdWords especially in terms of cost.
Google AdWords- Pros
- It offers you with detailed measuring tool and that helps in all kinds of campaigns and that is easy to work with
- The best part is the large and potential audience
- A quick influx of traffic
- Maximum cost per click and highest control over the daily budget of the business
- Return on investment is instant
- More targeting options and varieties of advertising tools that includes the search network, display network, and remarketing.
Google AdWords- Cons
- It can turn extremely costly if managed and set up incorrectly
- Both management and setup can be highly time-consuming
- Within your ad, you get limited space.
- For including videos and images, you should use other forms of advertising like Google hopping and YouTube
- The cost per click is between $9.90 and $22.84. This may depend on your industry.
- Based on your industry, the majority of the target audience can turn onto an irrelevant audience.
Facebook Advertising- Pros
- All kinds of available campaigns are very easy to track
- You can experience a quick influx of your traffic
- Maximum CPC and complete control on the daily budget
- Return on investment is also instant
- There are varieties of targeting options and some are likes, interests, regions, age, towns, demographics, and income bracket
- Compared to Google AdWords, this is easy to set up
- It is easy to reach the audience very early in the buying process even before they are aware of their needs. Of course, it is easier to catch customers who are already aware of their needs.
- You can use videos and images without using any other type of advertising
- CPC is comparatively cheap but this depends on your industry.
Facebook Advertising- Cons
- Even though it will be costly when you set up and managed incorrectly. But, compared to Google Adwords, this is less.
- This is best suitable only for businesses operating in the B2C market
- There will be a reduction in conversion since you reach consumers too early in the buying process.
Bottom Line
Overall, we can easily conclude that, if your business is in the B2C market then Facebook advertising is highly recommended. Even for others, this is the most cost-effective option compared to other advertising channels.
If you’re still stuck with an answer, whether your business should go for Google Adwords or Social Media Marketing, then let us help you with it. Talk to our expert regarding your industry/product and let them guide you which is best for you.