Gain the highest traffic: Social Media Marketing vs Organic SEO
Even though we know that social media marketing and SEO are totally different from one another, there is strong coordination between them. If you think SEO as pizza, then SMM is cheese. So, this is the best example that reveals their strong connection. What you need to understand here is, you can get SEO without SMM but it will not be a worth experience.
WHERE SOCIAL MEDIA KICKS IN?
Content curation is something that is demanded by SEO and fulfilled by any SEO company in Gurgaon, Delhi. Only with content curation, it is possible to execute SEO, effectively. Social media allows you to unlock potential that is untapped. When you compare many other marketing channels, there are many unexpected ways through which social media can benefit SEO. Today, there is no need to consider SEO and SMM as two different entities. This is because they have slowly come together and intertwined completely. The intertwined activities of these two giants are something that highly attracts all businesses. But, every business should also have a clear picture of how these two entities can work together? The effects of social media on the visibility of your site on Google is another thing that you need to focus on.
Important Facts
Here are two major facts that you should know before you take SEO and SMM together.
Social media signals have nothing to do with and they never influence rankings on your site
Without any plans to harness social media channels, SEO may go ineffective
More than that, every business should understand that when they share some content on SMM channels, you are gaining engagement and meantime you are bringing a lot of visitors to your site. Through this, it is possible to boost the visibility of your site. SMM definitely corresponds with the SEO and it can influence the performance of the site
indirectly on Google. There are unexpected and surprising impacts of SMM that you can experience on your SEO. Most importantly even the organic channels actually bring more traffic to blogs that are SMM-focused than those which are SEO-focused.
SMM BLOGS & THEIR TRIGGER TOWARDS USER ENGAGEMENT
The blogs that are social media focused always perform better when you consider bringing SMM traffic than SEO blogs. The main reason can be SMM blogs have all the skills for attracting and building relevant communities on social media. They know better about converting the traffic into loyal readers. The majority of the top sites that have succeeded in leading in terms of organic traffic are mostly SMM focused blogs. This shows that SMM plays a major role when it comes to SEO processes.
CLICKING AGAINST SHARING
The majority of the users like to click the content they read rather than sharing it. So, when it comes to gaining enough number of visitors using social media sources, the business should mainly put their complete attention on the type of the post. You should decide what kind of post actually results in engaging the visitors and meantime results in clicks. If you have the main goal that is to bring more traffic, then always spend time writing content
that is highly engaging. This results in followers clicking on the same. Most important thing is,
you should always add some links in the posts.
TRAFFIC FROM SOCIAL MEDIA
Let’s understand how SMM succeeds in bringing more traffic than any other channel. There should be something that attracts visitors here than anywhere else. It may depend on the attraction of that particular SMM site or the influence that brings visitors from traffic channels. In case if a user is sharing your content on Facebook then you should expect him to visit your site as well. There are many other factors that you need to understand before picking SMM for your business.
You need to have a collection of active and relevant users that follow your social accounts
You should be able to evaluate them through some measure like Rival IQ
Through these measures, it is possible to make some level of audience engagement. But
engagement can also be one of the vague measurements.
Compared to SEO communities, you will find more subscribers on the SMM communities. But getting clicks can be challenging some time on SMM communities. It is revealed that for more than 80 interactions there will be one click. Even though there is no problem related to a number of subscribers, there will be problems related to relevant and active subscribers. Relevant users can be understood as those who are actually interested in the content posted by
you then will click on the link and meantime share them. Hence every business should make use of follow-back strategies for gaining the audience. Making a connection with the audience is the major thing when it comes to driving traffic. But the audience you are connecting with should be interested in your post and once you catch them, they will spread the message further.
SEO BLOGS & THEIR PERFORMANCE IN ORGANIC RESULTS
We already said that SEO blogs usually receive enough traffic from SMM blogs. But you should also know that when it comes to backlink profile, even SEO performs well when the entire link is authoritative links. Hence through social media, it is possible to make your content seen. For receiving more and more referring domains, you need to promote the content across all kinds of SMM channels. Social media channels can play a major role in link building as well.
CONCLUSION
Almost all digital marketing blogs are concerned about using SMM and SEO niches when it comes to attracting visitors. One important fact we should mention here that the blogs that are focused on search marketing will definitely bring more organic traffic when compared to the ones that are about SMM. Hence SMM blogs always receive the majority of the visitors from their social media channels. This is because social media marketing is something that they are focusing on. Finally, we can state that blogs that are SMM-focused always perform better in the organic searches when compared to the ones that are SEO-focused. The reason is, SMM blogs always receive a high level of engagement through social media and this allows them to gain more and more backlinks along with referral traffic.
If you are still confused about whether to go for SEO or SEO & Social media marketing, then talk to us! Our Digital marketing experts will guide you after analysing your product/services. & continue reading our blogs.