5 best digital marketing 2020 trends
Digital marketing has grown as a necessary part of all the brands marketing strategy to build a presence across and connect its target audience. Moreover, it is continually evolving with technological innovation and advancement. As we enter into a new era, let’s take a glimpse at the recent digital marketing trends developing the online marketing business world in the future time. Here, the best digital marketing agency in Gurgaon can help you.
1)Social media influencers are gaining popularity
Influencer marketing has been one of the famous digital marketing trends from several years. Now at a platform where it has arisen to become a chosen and viable medium to create a network, big-shot influencers are flourishing on this model of business. Not only that, with a huge follower base, all kinds of brands incorporate them as a part of their strategy to reach out & engage with a great customer base.
2)Vlogging & Streaming Video Ad Engagement taking 2020
According to top best digital marketing companies in Gurgaon, video streaming got a great response in 2019, and it will continue at the same pace in 2020. Digital budgets have risen by about 25 per cent over a year because of a lift in consumer viewing habits.
3)Interactive emails & content
According to the best digital marketing agency in Gurgaon, 91 per cent of customers search for interactive content online. And, considering this concept, the year 2020 is expected to move its centre towards giving them what they demand. Quizzes, AR/VR, 360-degree videos, etc. Are just a few of the common examples of engaging content online.
4)Other social platforms are coming up
Facebook, despite its high earnings and fame, shows a drop-in revenues. Same goes with Twitter, is becoming inactive. Even they are part of a digital marketing strategy, but other social media platforms are growing faster. Social media platforms such as Medium, Pinterest, Reddit and Snapchat are the new place for marketers to engage and communicate while uniting their brand to millions.
5)Experience of the content shapes content marketing strategies
Content experiences are the ideal mix of content with context. This is because, when every content shared online, it is the experience you share with them. It can either be a bad one or a good one depending upon many elements like placement, design, environment & more.
If you want to learn more about digital marketing trends, then connect with Conceptualise, the best digital marketing agency in Gurgaon.