How online press release distribution service helps your brand?
Press Releases allow you coverage on online media, thus allowing you to leverage from the popularity of these websites and gain extended visibility while strengthening your Search Engine Optimization. Need to announce something? Or, yearning for better visitor traction for your website? Do you require media coverage to showcase that as credibility for your brand? Or, you just need more juice for social media? All this is possible by placing in a press release for online distribution to the media houses in India or internationally. An online press release distribution in India furthers your cause by giving your domain better quality backlinks as well, thus is allowing search engines like Google to place more eyes on your website.
As a newbie for Press Release distribution services, you are likely to ponder of what a release is all about and how it works for your advantage. Let us answer some basic questions that feed you with the relevant knowledge of an online press release in India.
What is Online Press Release Distribution?
An online Press Release Distribution is the precise process of getting your news or announcement to get online coverage in Media house websites. Of course, as an add-on advantage, the press release distributed may also get coverage in print, including newspaper or magazines or for that matter in blogging websites or Radio/ Podcasts.
What kind of media would cover your Press Release distribution?
Well, that question may not have a specific answer, but in general, a Press Release would get online coverage within small or bigger names within the media. Hence it is worth the effort to go out and spread that news to the media houses and allow them to use your story to fill in their specific category. Specific industry media coverage is another bonus for your Press Release coverage.
Can a Press Release Distribution firm guarantee a minimum coverage?
The answer is yes and no. Depending on its relationships with media, certain internal contract and of course depending on the quality of your website, a Press Release distribution company could more or less tell you the expected coverage beforehand. Conceptualise can help your cause of Press Release Distribution in India. We use the preferred methodology that allows you to gain a bare minimum of 30 coverage in Indian Online media. Terms and conditions, of course, apply!
Should you write the Press Release yourself or hire professional help?
Based on how good your writing skills are, and how creative you can get to make the story more readable and interesting would often define the coverage success of your Press Release. If you have it in you to create an engaging write-up, please feel free to write for yourself, but seeking professional help isn’t a bad idea to allow your Press Release a better story and get more coverage and therefore increased eyeballs.
What are the inclusions within a Press Release?
A Press Release has a certain format and must have essential inclusions, although you can get creative with the same and add value in terms how you word the same. Some of these include:
- An engaging heading
The heading should be interesting and valuable enough for editors and readers to get you more coverage. Also, it may include certain keywords that strengthen your SEO process. A heading is typically best placed between six to ten words as more the majority of publishers prefer it that way. Ensure it is unique, super-specific and exclusive to your release.
- A subheading
This could be longer than a heading and allows you more leverage to say something you really can’t fit into a subheading. Use this as your pitch to getting your message across.
- Dateline
A reader needs to understand if the news is the latest or is positioned at a certain timeline. The latest Press Releases, of course, get more views. Place and date are essentials when sending in the press release for distribution.
- Introduction
The introduction has to be well thought of and needs attention when writing the press release. As the editors read this, they get a sense of belief that the press release is worth a slot on their website. Also, the readers would only continue reading if the introduction of the Press Release is worth their time.
- Body
This is your announcement. Don’t make this look like a sale pitch, but rather use this as an engaging story and make it as simple and readable as possible. Not all audiences may understand complex or industry-specific terminology, hence keep those to the bare minimum and use only when they are essential to include. Ensure the body is not long. Place it between 500 to 800 words for the best-case scenario.
- Boiler Plate
This allows you to detail the firm and/ or individual behind the Press Release.
- Media Contact
The representative for the firm who is available and authorized to work with Media and answer questions is often included in this section for visibility.
- Social Links
Want to get better footfall on your Social Media? Well, nothing better to include them in your Press Release so the readers can get the option to learn more about you. Use the Company page links created for your Social Media.
- Pictures and Videos
Include interesting and specific pictures in your Press Release. Chances are that a reader will browse through media pages, see your image and then start reading your Press Release. It is even better if you can upload a link to your video. Videos are more engaging and get more visibility.
All the above inclusions ensure your Press Release is worthy of the online coverage and of course, allow for more views on the websites. Ensure you do not miss any of the above and you have greater chances of success at your online press release distribution.
How do you get the maximum coverage for your Press Release Distribution?
There are several ways and strategies you can make your press release popular for coverage within the publisher community and the readers. Follow some essential steps or opt for a Press Release Distribution firm.
- Connect with the Journalists
There is nothing better to get in touch and build a rapport with the journalists, especially those focusing on your industry. Requesting them to get your press release distribution is a direct methodology and sometimes an effective one. But the catch to this is that you may not be able to develop so many relationships to get wide coverage.
- Be timely with your Press Release
Getting your Press Release out at the right time is perhaps the key to its success. An event needs to be announced either before the event takes place or just after. Delaying it even a few days may make the publisher disinterested in your release terming it as old news!
- Use a Press Release Distribution firm
Using a professional firm that sends news out to media via RSS feeds and timely emails would often define how well your piece gets covered in media. Media do not like to copy from each other and old news is a turn-off. To ensure that the maximum number of media receive the news at the same time to allow for better coverage. The Press Release Distribution firm would often have business connections with publishers, thus placing you at an advantage when you leverage the same. They could also help write, proofread, help you with some ideas or understand how a Press Release may get better coverage. Conceptualise can help you with this information to further your aim of maximum Press Release coverage.
- Follow up on your online PR distribution
Ensure timely follow-ups with the PR distribution firm or the journalist to gain access to the links where you gained coverage for your Press Release. This allows your team later to use those links on social media and also check if they release the PR in its entirety or just a part of it.
What are the advantages of distributing a Press Release?
A press release can be advantageous to you as a brand and help you gain enhanced online visibility. Some advantages of a Press Release distribution are as below.
- Media Coverage furthers your credibility
People, in general, and your target audiences trust media and follow it for news, announcements and happenings. Media coverage gets you the online visibility and credibility your brand can benefit from.
- PR distribution is great for SEO
Search Engines rank domain authorities of media sites as much higher as they are the ones who consistently update the World Wide Web with the latest and engaging content. Having your placement on media is great for your rankings on Google, compared to just a web presence. Use keywords in the heading, subheading and body to further this cause of Search Engine Optimization.
- Get social
Using the media coverage to your advantage and posting them on your social media will increase its visibility alongside your credibility. Ensure you do not miss out on the opportunity to show your target audience that media is talking about you.
- Use the PR coverage on your website
Having the permanent media links on your website would be great to showcase to a new web visitor, who would find you more credible when he/she views the PR distribution links on your website.
A Press Release Distribution is great to spread your word to the world and of course, to your target audience or potential customers. Always ensure you cover all the basics of a PR when writing or framing it, get the right methodology to release the same and then follow up to check coverage and then leverage your website and social media to further your advantage of the hype you just created for your brand. This allows you to reap the desired advantages for your brand communication.